Standards Development Organization Program
STG's business model is based on a comprehensive fresh new
approach for organizations that publish industry standards, specifications
and codes.
Value
Proposition
Any standards development organization would benefit from
developing a business relationship with STG for the following reasons.
- Expand your base market and revenue through subscriptions to STG value added services and
enhanced copyright protection.
- Easily develop an internet brand by adopting STG's technical framework around your
standards copyrighted content.
- Discourage copyright infringement by intelligent download tagging of the license holder to
the copyrighted content.
STG
Products
STG's suite of online services that enhance the SDO's
original copyrighted document content is called STGnet. The services offered can be divided between:
- Promotional services intended to capture market size quickly
- Core services
for entry level subscriptions
- Add-On services for repeat revenue
Marketing
Marketing is
focused on showcasing the value of published standards within a framework of
value added online services. These
services will enhance the accessibility of standards content while at the
same time making standards easier to learn.
The intent of this approach is to expand the market for standards
beyond domain experts.
Sales
Sales will initially focus on attracting the current
license holder base to subscribe to STG's online services. Since this base makes up a relatively small
percentage of those who possess the standards, sales will then need to focus
on attracting new sales though marketing STG's technology within the SDO's
brand.
Distribution
Distribution of published standards and other documents is
accomplished through an intelligent software download process that ties the
license holder to the copyrighted material, thereby discouraging copyright
infringement.
Revenue
The revenue model is simple. STG sells your downloadable standards and
receive a reseller percentage based on your sales packages model. Any revenue we receive on our STGnet services that is based on your
copyrighted material you receive a percentage.
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